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Jewelry Photography

How to photograph jewelry for Instagram

Posted by Marcus Weston on

If you’re just starting out as a photographer, photographing tiny reflecting things like jewelry photography for Instagram can be difficult and annoying. Unfortunately, not all of your images will initially appear to be of ‘magazine quality,’ but this will improve with time.

Your images will drastically improve if you master these methods.

1. To take the right type of photo, use a macro lens

If you bought a DSLR or mirrorless camera, it almost certainly came with a kit lens. A kit lens usually includes a wide-angle element and a short zoom; the focal length ranges from 18 to 55mm numerically. While these lenses are excellent for capturing life’s special moments, they are not appropriate for shooting tiny things such as rings or earrings.

Investing in an entry-level dedicated macro lens will likely solve your main problem. Look for a lens with the term “macro” in the name and a focal length of roughly 60mm.

With this fixed zoom, you can position your camera close to the subject and the magnification will look half-life size (or 0.5x), which is great for jewelry photography.

Better still, if you have the budget, consider a macro lens that will provide a 1:1 (lifesize) representation of the subject.

2. Use a sturdy tripod to avoid camera shake

A photographer’s biggest adversary is camera shaking. Any little moment created by hand-holding the camera while dealing with tiny things, such as jewelry, may appear as a blur in the final shot.

Choose a robust tripod to prevent this decisive impact. A replaceable tripod ball head, an Arca Swiss compatible ball head, and a spirit level on the legs or tripod head are all features to look for in a tripod.

The benefit of a tripod ball head is the smooth movement it allows to achieve a desired angle. You may freely adjust your camera while the head is unlocked before locking the desired angle by rotating the locking mechanism on the head. The Arca Swiss tripod plate compatibility guarantees that you can easily put your camera onto the top of the tripod ball head, and the spirit level will assist you in determining whether or not the tripod is level.

3. Light your jewelry evenly and thoroughly

A typical macro jewelry photography lighting setup should include at least two flash heads or continuous lights, one on the subject’s left and the other on the subject’s right.

Many online stores provide flash lighting kits that include all of the essential equipment, such as a flash trigger (that connects to your camera), umbrellas, diffusers, and stands.

Any camera reflections are eliminated when reflecting umbrellas with fabric diffusers are attached to flash heads.

4. Select the correct aperture and ensure everything is in focus

If you’re photographing jewelry with a macro lens, don’t be fooled into believing that a bigger aperture (f2.8 or f4) would make your images seem brighter. This will be the case, but there will be a major drawback. This flaw is largely due to the shallow depth of field.

More light enters the lens when the aperture is set at f2.8, yet only a tiny portion of the subject is in focus. Bokeh is the term for when the remainder of the focus ‘falls off.’

While bokeh is ideal for portrait photography, it isn’t appropriate for jewelry photography. A big aperture, such as f2.8 or f4, is not ideal since you won’t be able to view the complete piece of jewelry in detail. When shooting in Aperture Priority (‘Av’ or ‘A’ on most camera mode dials), use an aperture of f11 or f16 for the best results. Smaller apertures result in less bokeh, which is ideal for capturing the entire detail of a piece of jewelry.

With this info, you’ll be well on your way to turning your average-looking jewelry shots into photographs that sell once you’ve mastered aperture priority and acquired a macro lens, solid tripod, and professional lighting setup.

Common mistakes to avoid when photographing jewelry

When you photograph jewelry, it is easy to overlook some of the details and things can quickly go wrong. These are some of the common mistakes that you don’t want to make:

You haven’t done your homework.

Before you begin shooting, clean and shine your objects. It appears to take more time at first, but if you do it now, you will save time later and spend much less time editing and cleaning the dust and fingerprints from the jewelry.

Poor lighting 

Your things will appear to be highly diverse in hue across your online store if your lighting isn’t good or consistent. Use the same lighting or studio for everything to seem consistent.

Reflections

You’ll get terrible reflections on your things if your lighting isn’t ideal. You want to prevent this as much as possible because the customer won’t be able to notice the details when shopping online.

It also gives your photographs a less professional appearance.

Inaccurate coloring

It’s critical that your items’ colors appear as true as possible.

When a consumer is hunting for something that appears to be gold but turns out to be silver, it is a miserable experience. It’s unrealistic to expect customers to read product descriptions.

Consumers rely on buying via photographs since Instagram and Pinterest are so popular. If you can make the color appear true, you’ll be less likely to make a mistake.

Inconsistent image size

Jewelry (and especially earrings) come in a wide range of sizes, and you won’t be able to present everything to scale on your eCommerce business since some studs will be so little that you won’t be able to see them. As a result, it’s critical to maintain your picture sizes constant so that everything on your online store is in order and easy to navigate.

Inconsistent backgrounds

Consistency is crucial in any endeavor. With a constant backdrop, you can keep your photographs on brand. Keep the background the same whether you choose a bright or dark color scheme. The customer will find it more difficult to search your web store if the background is uneven.

Photography Mistakes

Common Mistakes in jewelry Photography

Posted by Marcus Weston on

In jewelry photography, capturing the details of jewelry pieces when shooting the product image is what professional jewelry photography is about. When a product is captured professionally, it shows accuracy in sharpness, lighting, and gives detailed information about the jewelry piece. 

However, mistakes are common in photographing jewelry mostly as a result of the substandard camera and bad lighting. Thus, this has resulted in little or no customer attraction, as most customers pay more attention to jewelry details rather than reading the jewelry descriptions—especially from an online store.

When photographing a jewelry piece, a business owner should hire an expert that is familiar with photographing jewelry and that can capture a detailed image of the jewelry pieces to attract the attention of customers.

Bearing all these in mind, let us take a look at the common mistakes to avoid in jewelry photography. 

Common Mistakes in jewelry Photography

1. Bad Lighting

In capturing any good picture, lighting is as important as using a standard camera. Likewise in jewelry photography, to capture a perfectly detailed image of a product the use of lighting in a moderate manner is very essential. When lighting is moderately used, it helps to focus the attention of the camera lens perfectly on the jewelry details. 

In the absence of perfect lighting especially on diamonds and silver, they can appear discolored and different from their natural appearance on a physical surface. Naturally, dim or soft lighting is perfect when photographing the image of a jewelry piece—also, understanding that jewelry pieces appear better under different types of lighting conditions can go a long way to help photographers in attaining success in jewelry photography. 

However, some jewelry requires a little bit of loud lighting reflect while for some, soft or dim lighting reflect is just right. Generally, all jewelry pieces appear better under moderate lighting and come out hostile under harsh lighting conditions.  

2. Flashy Backgrounds 

The best way to make customers focus their attention on your jewelry piece is to leave your product background plain, clear, and simple as possible. To achieve this, white background or a sliver background is required. Sometimes, a darker background shade might be more preferred for some type of jewelry pieces like diamonds and silver—because light reflects can cause them to appear excessively shinning if the lighting is not moderately used on a white background.

In jewelry Photography, products on a white or gray background—especially those meant for an online market, helps customers to focus their attention more on the details of the jewelry they want to purchase instead of getting distracted by flashy backgrounds as a result of colors and characters.

Also, using plain a background of mostly white or gray surface when capturing jewelry pieces will make the images come out more professional.  

3. Excess Reflection

The use of flashes and excess reflection of light on a jewelry piece can result in harsh lighting, which can change the original color of the product and leave work looking poor, substandard, and unqualified for intending buyers.

To get a perfect light reflection on a jewelry image, the direction of flashing tools should be turned to the wall or to the ceiling to reduce light reflections. If that does not work, it might be required that the position of the product be changed or the angle from where the images are being photographed be redirected.

Hence, a photographer might consider moving closer to the product in order to get a perfect shot of the jewelry piece. Getting a moderate reflection and a perfect shot is crucial to the success of a jewelry business to ensure that customers get attracted to the beauty of the products.

4. Unclean Jewelry

To take a beautiful picture of a jewelry piece, it must be free from dents and dirt before shoots commence. In jewelry photography, to capture a perfect image of products the surface and corners of the product must be clean and confirmed free from all dents and dirt—this is because an unclean surface will reduce the quality of jewelry pictures from appearing beautiful.

However, to ensure that the surface and corners of jewelry are clean, use of gloves made of cotton or clothes should be encouraged to pick the products up as many times you touch them to prevent fingerprints from reflecting on the jewelry surface. 

5. Image Irregularity 

When there are too many changes in the image of jewelry pieces captured by a photographer, it begins to lack uniqueness. Irregularities in the image of jewelry pieces can distract customers from purchasing your products—as they are not certain if the product is original or not. This can also result in customers losing trust in the business.

To make pictures regular in size, quality, and background—it is advisable to generate a layout that allows you to plan and ensure that every product captured comes out identically. As a result of these, you can be assured that when customers are taking a look at the pictures of your jewelry pieces—especially from an online store, there is no doubt about product originality.

6. Insufficient Product Images

In an online market where customers are not physically present to view the images of jewelry pieces, there must be sufficient images of products available for sales—this is to allow customers to make preferences and decide which of the products to choose from.

Furthermore, a photographer must remember to capture the image of each jewelry piece from different angles and directions to ensure that customers buying from an online store have a full view of the image of products they want to purchase. 

To allow customers to have preferences on the products they want to purchase from an online store, there must be a sufficient image of products to choose from. 

Common Mistakes in jewelry Photography

On a final note, a jewelry market is one of those small product businesses that have a huge impact in the business world of today. The work of a product photographer, especially that of jewelry photography is to make certain that all the details and beauties that can attract the attention of customers to purchase the products are perfectly captured. 

In capturing jewelry pieces free from mistakes, a photographer must avoid all the common mistakes in jewelry photography. Hence, perfect jewelry photography can be complicated when adequate measures are not put in place to correct the common mistakes made by photographers. 

To benefit from the huge impact that the jewelry business contributes to the world’s economy, it will be of great advantage to solicit the help of professional photographers—especially those who specialize in photographing jewelry pieces. As a result, there will be no doubt in the purchasing behavior of customers in making decisions.