In jewelry photography, capturing the details of jewelry pieces when shooting the product image is what professional jewelry photography is about. When a product is captured professionally, it shows accuracy in sharpness, lighting, and gives detailed information about the jewelry piece.
However, mistakes are common in photographing jewelry mostly as a result of the substandard camera and bad lighting. Thus, this has resulted in little or no customer attraction, as most customers pay more attention to jewelry details rather than reading the jewelry descriptions—especially from an online store.
When photographing a jewelry piece, a business owner should hire an expert that is familiar with photographing jewelry and that can capture a detailed image of the jewelry pieces to attract the attention of customers.
Bearing all these in mind, let us take a look at the common mistakes to avoid in jewelry photography.
1. Bad Lighting
In capturing any good picture, lighting is as important as using a standard camera. Likewise in jewelry photography, to capture a perfectly detailed image of a product the use of lighting in a moderate manner is very essential. When lighting is moderately used, it helps to focus the attention of the camera lens perfectly on the jewelry details.
In the absence of perfect lighting especially on diamonds and silver, they can appear discolored and different from their natural appearance on a physical surface. Naturally, dim or soft lighting is perfect when photographing the image of a jewelry piece—also, understanding that jewelry pieces appear better under different types of lighting conditions can go a long way to help photographers in attaining success in jewelry photography.
However, some jewelry requires a little bit of loud lighting reflect while for some, soft or dim lighting reflect is just right. Generally, all jewelry pieces appear better under moderate lighting and come out hostile under harsh lighting conditions.
2. Flashy Backgrounds
The best way to make customers focus their attention on your jewelry piece is to leave your product background plain, clear, and simple as possible. To achieve this, white background or a sliver background is required. Sometimes, a darker background shade might be more preferred for some type of jewelry pieces like diamonds and silver—because light reflects can cause them to appear excessively shinning if the lighting is not moderately used on a white background.
In jewelry Photography, products on a white or gray background—especially those meant for an online market, helps customers to focus their attention more on the details of the jewelry they want to purchase instead of getting distracted by flashy backgrounds as a result of colors and characters.
Also, using plain a background of mostly white or gray surface when capturing jewelry pieces will make the images come out more professional.
3. Excess Reflection
The use of flashes and excess reflection of light on a jewelry piece can result in harsh lighting, which can change the original color of the product and leave work looking poor, substandard, and unqualified for intending buyers.
To get a perfect light reflection on a jewelry image, the direction of flashing tools should be turned to the wall or to the ceiling to reduce light reflections. If that does not work, it might be required that the position of the product be changed or the angle from where the images are being photographed be redirected.
Hence, a photographer might consider moving closer to the product in order to get a perfect shot of the jewelry piece. Getting a moderate reflection and a perfect shot is crucial to the success of a jewelry business to ensure that customers get attracted to the beauty of the products.
4. Unclean Jewelry
To take a beautiful picture of a jewelry piece, it must be free from dents and dirt before shoots commence. In jewelry photography, to capture a perfect image of products the surface and corners of the product must be clean and confirmed free from all dents and dirt—this is because an unclean surface will reduce the quality of jewelry pictures from appearing beautiful.
However, to ensure that the surface and corners of jewelry are clean, use of gloves made of cotton or clothes should be encouraged to pick the products up as many times you touch them to prevent fingerprints from reflecting on the jewelry surface.
5. Image Irregularity
When there are too many changes in the image of jewelry pieces captured by a photographer, it begins to lack uniqueness. Irregularities in the image of jewelry pieces can distract customers from purchasing your products—as they are not certain if the product is original or not. This can also result in customers losing trust in the business.
To make pictures regular in size, quality, and background—it is advisable to generate a layout that allows you to plan and ensure that every product captured comes out identically. As a result of these, you can be assured that when customers are taking a look at the pictures of your jewelry pieces—especially from an online store, there is no doubt about product originality.
6. Insufficient Product Images
In an online market where customers are not physically present to view the images of jewelry pieces, there must be sufficient images of products available for sales—this is to allow customers to make preferences and decide which of the products to choose from.
Furthermore, a photographer must remember to capture the image of each jewelry piece from different angles and directions to ensure that customers buying from an online store have a full view of the image of products they want to purchase.
To allow customers to have preferences on the products they want to purchase from an online store, there must be a sufficient image of products to choose from.
On a final note, a jewelry market is one of those small product businesses that have a huge impact in the business world of today. The work of a product photographer, especially that of jewelry photography is to make certain that all the details and beauties that can attract the attention of customers to purchase the products are perfectly captured.
In capturing jewelry pieces free from mistakes, a photographer must avoid all the common mistakes in jewelry photography. Hence, perfect jewelry photography can be complicated when adequate measures are not put in place to correct the common mistakes made by photographers.
To benefit from the huge impact that the jewelry business contributes to the world’s economy, it will be of great advantage to solicit the help of professional photographers—especially those who specialize in photographing jewelry pieces. As a result, there will be no doubt in the purchasing behavior of customers in making decisions.